ETHOS TECHNOLOGIES INC. (LIFE)

• Since the service disruption, the Company has not observed any incremental lapse rates compared to pre-incident levels for TruStage policies in the July billing cycle. • The Company does not believe there are any material ongoing negative impacts to its business, financial condition or results of operations as a result of the TruStage service disruption. Forward-Looking Statements The information set forth under

of this Current Report on Form 8-K contains express and implied “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the impact of the incident described herein, and the Company’s expectations, plans and prospects and any other statements that are not historical facts. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “project,” “will,” or similar expressions. These forward-looking statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially, including risks described in the “Risk Factors” section of Ethos’ Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2026 filed with the Securities and Exchange Commission (“SEC”) on August 5, 2026 and in other reports Ethos files from time to time with the SEC.

Except as required by law, Ethos undertakes no obligation, and does not intend, to update these forward-looking statements.

of this Current Report on Form 8-K (including the accompanying Exhibit 99.1 hereto) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filings, except as expressly incorporated by specific reference in such a filing.

Other Events On August 2, 2026, the Board of Directors of the Company authorized a share repurchase program of up to $100 million of the Company’s outstanding Class A common stock. Repurchases may be effected, from time to time, either on the open market (including pre-set trading plans), in privately negotiated transactions, and other transactions in accordance with applicable securities laws. The timing and the amount of any repurchased Class A common stock will be determined by Ethos’ management based on its evaluation of market conditions and other factors. The repurchase program does not obligate Ethos to acquire any particular amount of Class A common stock, and the repurchase program may be suspended or discontinued at any time at Ethos’ discretion.